Creating an engaging presence on the right social platforms is crucial for any business today. One of the most important platforms out there is LinkedIn, the world’s largest professional network. LinkedIn allows its users to connect with contacts, discover professional opportunities, promote their brands, share their experience and get the latest news and insights directly to their streams.
Are you looking to improve your companies presence on LinkedIn? Whether starting a new profile or revamping an existing one, this 10 page guide covers the fundamentals of a perfect LinkedIn company page.
And that’s all just for the individual.
Creating a Company Page on LinkedIn enables a business to open up opportunities in a way that no other social platform can because it is the only one that allows for a melody of white-collar professionalism and a touch of personality.
Using a LinkedIn Company Page can increase your company's reach and skyrocket your brand’s awareness and overall visibility while helping to generate new leads.
PEOPLE ALREADY EXPECT YOU TO HAVE ONE
If potential clients want to know more about your business, they’re going to search for it. Especially these days, if a company has no digital stamp on social platforms, it could lose the trust of its future clients.
People want to see that a company is making noise online. Having an engaging Company Page on the world’s largest professional networking site is just a no-brainer.
IT ALLOWS YOUR COMPANY TO BE SEEN, NOT JUST YOUR INDIVIDUAL EMPLOYEESHaving a buzzing page that pulls in and connects all of your employees will let your potential clients see the human element behind what you do. This also allows for natural exposure, because your Company Page will be linked to all of your employees' individual profiles.
Use LinkedIn’s highly targeted Follow Ads to quickly attract your goal demographic. These ads appear throughout LinkedIn, and they can be targeted to members in specific industries, companies and regions. According to LinkedIn itself, “When members follow your company, that action spreads through their network as an update, which motivates others to follow as well.”
To help you truly establish your company name in your industry, LinkedIn allows you also to use Sponsored Ads that target your specific audience when sharing your best content.
Unlike individual profiles, Company Pages aren’t private, meaning that using the right keywords in your company description will do wonders for your search results. Think about which keywords your target customer might be searching for, and make sure that you use them throughout your page.
Now that we've convinced you that a LinkedIn Company Page is right for you, you might be wondering how to go about creating one.
If you haven’t already done so, you can find in-depth directions here: Adding a Company Page or watch this convenient video:
One of the most significant features of a Company Page are company updates. With these opportunities, businesses can engage with their viewers and followers by publishing relevant information, industry insights, promotions, YouTube and Vimeo videos and SlideShare presentations.
Company updates are a great way to stay "top of mind." Anybody who follows your company will see your update appear on their feed, and any member of LinkedIn can comment, like or share your update. You can also target specific audiences based on the follower’s profile data including the following parameters: company size, industry, function, seniority, geography and language preference. You can also target non-employee followers with the same targeting parameters.
Flip through this SlideShare for 15 Tips for Compelling Company Updates:
Keep in mind that you can save a lot of time by scheduling your updates in advance. There are a number of tools you can use for scheduling, such as Hootsuite, or through digital marketing platforms such as HubSpot.
When creating your Company Page, make sure that you set reasonable goals and expectations. Ultimately, LinkedIn is one more place for you to build a presence, create an engaging community and net potential customers.